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BENI-S celebrates our family’s legacy and Morocco’s rich weaving traditions. Inspired by generations of artisans, our rugs reflect the vibrant diversity of the Atlas Mountains and beyond.
Each piece is crafted with care, connecting our heritage with the skilled hands of artisans.
By choosing BENI-S, you honor timeless artistry and bring authentic beauty into your home.
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BENI-S STORY
OUR CRAFT
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Design, Selection, Craftmanship
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Collaborating closely with skilled craftsmen, we bring our design vision to life, blending traditional techniques with contemporary aesthetics. From the initial concept to the final product, every step of our crafting process is infused with passion and precision.
FAIR TRADE
At BENI-S, we uphold the principles of fair trade.
Each rug and textile reflects our commitment to empowering artisans and preserving Moroccan craft traditions.
By supporting these talented artisans, we empower communities, preserve their traditional craft, and create sustainable livelihoods that honor their heritage.
SUSTAINABILITY
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We are deeply committed to sustainability and the protection of the environment. Our rugs are made from natural fibers such as wool and cotton, sourced responsibly to minimize our ecological footprint. We prioritize eco-friendly dyes and production techniques that reduce waste and energy consumption. By embracing sustainable practices, we aim to contribute to a more responsible and environmentally-conscious future for both the rug-making industry and the world.